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March 9, 2022
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 min read

Issue VI, Get Started with Influencer Marketing in Six Quick Steps!

Welcome back. Thank you for joining us for the latest Shopify Best Practices on influencer marketing.

Issue VI, Get Started with Influencer Marketing in Six Quick Steps!

Get Started with Influencer Marketing in Six Quick Steps!

Welcome back. Thank you for joining us for the latest Shopify Best Practices. If you’re new to this series, click here to read our previous issue.

Influencer marketing is an excellent way to build brand awareness and increase sales. Influencers are celebrities, social media stars, or just regular people with an active presence on social media. Typically, they share their opinions about different businesses or products to help attract more viewers to their brand.

The goal is to get influencers to talk about your brand, increasing brand recognition and traffic to your store. Using influencers to promote your products or services, you can target their audience, find people with similar interests and build a customer base.

1. Conduct A Thorough Search

The first step in working with an influencer is finding the right one for your Shopify store. There are many tools to help you find influencers in your industry. Grin uses analytics data from Twitter and Facebook to help you discover influencers who would be interested in working with you based on their interests and preferences.

You can use the hashtag #influencermarketing or similar hashtags on Instagram and Twitter to find influencers who might be interested in working with you. If they have posted photos of themselves wearing certain brands before, this is a good sign that they might be interested in promoting your brand too!

You can also use tools like Buzzsumo or FollowerWonk to search for popular hashtags associated with your products. From here, look at each person's follower count and engagement rate to determine if they’re worth reaching out to or not.

2. Consider A Virtual Influencer

One emerging trend is virtual influencer marketing, which uses generative AI to create fake influencers that can show off your products and services on social media.

Virtual influencers offer you unprecedented control over your brand’s content. Not only do they promote your wares, but they allow you to retain full control over content creation that can be exacted according to your brand’s vision.

Using generative AI software, you can create and control your virtual influencer like @Itskamisworld! This Instagram account uses generated images of Kami, the world's first virtual influencer with Down Syndrome.

Kami uses their account to promote and advocate for a more inclusive digital world. Likewise, you can create your influencer to promote and advocate for your online store.

3. Contact The Influencer
Once you've found an appropriate influencer, reach out privately through direct message (DM) on Instagram or Twitter or email if they have one listed on their page. Make sure you do it over a private message on Instagram or Twitter so they don't feel like they're being spammed by some company.

If there's no social media profile listed then send them an email and keep it short, sweet, and to the point!

When the influencer responds and shows interest in working with you, you can then send them some additional information about your company and how it might benefit them. You can then discuss the type of content you want to be promoted, and negotiate payment.

4. Collaborating With Influencers
Influencers have the potential to reach hundreds of thousands or more people. They're a great way to get your brand in front of a new audience.

There are many different ways to collaborate with influencers. You can ask them to post about your product or service on their accounts or ask them to create a video unboxing your products. They can also create posts with calls to action, which promote your business and motivate viewers to link to your site.

When choosing an influencer for your campaign, keep in mind what kind of content they normally create so that you can match their style and brand with yours. It's important that the influencers you choose fit well with your brand image so that viewers don't feel like they are being sold something by someone who doesn't align with their values or interests.

5. Paying Influencers

You should expect to pay anywhere between $40 to $3,000 per post by an influencer, depending on the influencer. Some brands will pay higher fees for more established influencers with higher follower counts, while others prefer emerging bloggers who have smaller followings but are just starting in their careers as social media professionals.

There are typically two ways for influencers to get paid by brands:

Pay per post: This means that a brand will pay an influencer for each post that they make about their product or service. The price per post will vary depending on how many followers the influencer has and how popular their content is with their followers.

Pay per impression: This means that a brand will pay an influencer for every time someone sees their sponsored post without having clicked on it or interacted with it in some way.

6. Tracking Influencer Effectiveness
There's a reason why you see influencers featured in so many ad campaigns. They're an effective way to reach your target audience with a relevant message.

But how do you know if your influencer marketing campaign is working? And how do you track the effectiveness of you social media influencer through followers, engagement, likes, follows and sales?

1) Engagement is one of the best metrics for determining whether an influencer is right for your brand. The more engaged they are with their audience and the more loyal their following is, the better they'll be at building trust with new customers.

2) While engagement can be measured by likes and shares on social media platforms like Facebook and Instagram, it doesn't tell you anything about sales or conversions. To measure how your influencer affects sales, you'll need analytics tools like Google Analytics or HubSpot to see which posts led to sales or traffic back to your site.

When Should You Reach Out To Influencers?
We believe the best time to reach out to a social media influencer is now. Granted you have an attractive brand, a landing page, and products to sell, you can start marketing your store through social media.
Need more tips and tricks to optimize your Shopify store? Follow us and explore our library of resources with the Vector Blog here.

Issue VI, Get Started with Influencer Marketing in Six Quick Steps!

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