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March 9, 2022
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Issue 2, Shopify Store Design

Welcome to our second issue of Shopify Best Practices. If you’re new here, please check out Issue One before moving on to this issue.

Issue 2, Shopify Store Design

Issue 2, Shopify Store Design

So, you have a Shopify store, but you’re still not ready to launch your business to the public. If a customer lands on your store page and sees a bland void, chances are they won’t stick around to browse your products.

Making a positive first impression is the first step in turning visitors into customers. A proper Shopify store uses design elements like banners, footers, and announcements to help drive traffic and increase your conversion rate. This issue covers some simple tips to optimize your store’s design in order to yield more customers.

Content Management Systems
Before getting into the weeds of good design, you’re going to need a content management system (CMS) as a platform to design your website. You can forgo a CMS  if you have a well-equipped tech team, but for most businesses, you’re going to need one to maximize customization. Shopify has plenty of out-of-the-box themes with built-in CMS, but we’ll get into themes later.

Leveraging The Power Of Design
Shopify and its apps offer you the ability to create high-quality and effective design choices with a few simple tools. The first thing you want to do is drop your company or brand colors onto your store’s home page and to the rest of your pages. Solidifying and using your brand’s colors will distinguish your brand from other companies and build credibility with customers.

Dianthus uses a color gradient that captures the essence of our organization, likewise, you should also choose a core color scheme to make a palette that represents your brand best.

Themes, Templates, And Customization
Shopify’s Theme Store offers a variety of beautiful themes and templates which form the UI (User Interface) and layout of your storefront. Shopify’s theme store houses a collection of over 70 themes and templates for premium users, as well as a variety of assets for free users. Most of these themes come with a built-in CMS which allows tech novices the ability to update with ease.

Their templates are crafted specifically for clothing & fashion, jewelry, electronics, art & photography, and other e-commerce sites, each of them proven to bolster your store’s design in their own way. If you don’t have a creative or design team working for you, we’d recommend using a Shopify theme or template every time.

Shopify also allows users to expand on their themes and templates with customization features. Within the theme editor, you can tailor your default theme settings to better suit your company’s aesthetic. Using this basic tool, you can rearrange and edit your theme, but if you want to make more advanced changes, Shopify allows you to work within the source code in HTML, CSS, and Liquid to manually change your theme’s code.

Banners, Footers and Brand Advertising
Banners are the main content blocks that share important information with your customers. The top navigation bar is like a roadmap for your entire site. This is where you break up your products into collections and categories to allow for a fantastic user experience or UX. Your main content block, or hero image should be eye-catching, like a brand video, which can give your store the appearance of legitimacy while keeping viewers engaged.

You should also have an announcement bar as a banner, displaying brand updates, special promotions, sales and new products. The announcement bar lives as a universal header so users can see it throughout their customer journey.

You may want a pop-up that recommends specific products to various customers, which you can do with the help of apps like Wiser. Wiser sets up personalized product recommendations that will boost sales and engagement. An exit pop-up, like Privy, a pop-up banner app, will help increase your conversion rate. Privy banners pop up when a visitor is leaving your site, and then send an email to remind them about your brand later.

The footer menu will live on the bottom of your store page, where badges, social media links, FAQs and contact information is found. In general, you want a sleek and uniform design where the brand logo, trust badges and social media icons can be displayed. Lastly, you want to make sure you also have navigation links to the other pages displayed in the footer and evenly spaced out for a clean look and feel.

Stay tuned for issue three.
Your store is really starting to take shape but your page would be incomplete without a product collection. Follow the blog for our next issue on product displays and learn how to direct shoppers to your hottest products. Click here to read our previous issue exploring how to set up a Shopify store.

Issue 2, Shopify Store Design

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