How To Grow Your Business With Social Media Marketing

How To Grow Your Business With Social Media Marketing

Social media marketing is one of the best and most cost-effective ways to expand your business and reach new customers. Social media offers you a direct line to your customers and allows you to connect with potential clients interested in your brand.

With the right strategy and a well-organized campaign, you can build a loyal social media following that will help drive traffic to your e-commerce business.

Communicate With Your Followers
Social media creates brand awareness and builds a relationship between your business and your customers. This strategy promotes your company's values, engages your audience, and reaches out to new customers.

• Twitter is a great place to share your business, connect with people and grow your brand. Try posting at least once a day on Twitter, but several times per day is better.
  
  
• Facebook is a great place to interact with current customers and potential customers by posting photos, videos, or links to articles related to your business or industry. You can also use Facebook ads (paid posts) if you want more people to see what you're doing.
  
  
• Instagram is all about visuals, so it's perfect for showcasing products or events. It's also great for building brand awareness since Instagram users are typically younger than other users of other platforms.

Posting often helps your followers see your updates in their feeds more frequently, allowing them to engage your brand more often. 

You can engage customers through tweeting, commenting, messaging, or mentioning your (@username). Engagement promotes growth and brand recognition which will help drive traffic and sales.

Prepare Your Social Media Pages For Success
Before you launch, you need to set up your social accounts properly. Your page will need an attractive bio, profile picture, links, and a few posts that link back to your site's homepage or product pages.

However, before you post anything, you need to perform market research and SEO keyword research to determine what kind of content your audience is sharing and what they're interested in seeing from brands like yours. These forms of research will help you determine what terms and ideas to focus on and what’s trending. SEO and market research will be a powerful resource when you begin to make content that appeals to your customers. If you’re not sure about what SEO is or how to perform SEO research, check out our Beginners Guide To SEO on the Vector Blog.

Lastly, you need to learn about each platform’s unique audience. Instagram is a primarily visual platform, so post visually appealing content about your products and services there. Facebook is better for posting informational content like infographics and Twitter is best for direct engagement with your audience.

Showcase Your Products On Social Media
Social media is a great place to showcase and catalog your products. Take some time to create reusable templates to showcase your products through infographics, and video reels, then share them across all of your social media platforms.

You want to create content that shows off and promotes your products and services in the best light possible. Do this by taking photos and videos, writing blog posts, and sharing customer reviews on Facebook or Yelp. Another strategy is posting articles related to your niches, like newsletters or DIY tutorials on LinkedIn, Twitter, or Pinterest.

If you share a photo of your products, add a hashtag like #infographic or #productreview to help people find it easily. Instagram Stories are another great way to show off new products and they're easy to create and share. Simply add a photo or video to your story, then swipe up to add text, stickers, drawings, etc…

Instead of posting the same content on every platform, try making a content strategy across multiple platforms. Tailoring something unique for each platform will help you stand out from the crowd.

Shoppable Feeds And Branded Hashtags
Creating a shoppable social feed for customers to browse and purchase your products is one of the most effective ways to increase conversion rates and website traffic. This strategy helps your customers link to your product pages after clicking on your Instagram story.

First, you need to set up links for your followers to connect to your online store. Luckily, e-commerce platforms like Shopify or BigCommerce offer you the infrastructure using their affiliate programs and apps.

Apps like Instafeed allow you to display custom Instagram feeds on your Shopify store page while integrating social media features. These feeds help your customers easily share your social media pages as they shop your products and services.

Another great strategy is to use branded hashtags to connect with your audience. Branded hashtags are unique to your brand and can come in the form of your company slogan, motto, or name. These hashtags can be used to promote your campaigns or products. For example, if Dianthus sold clothing to fathers, we may consider using the branded hashtag #dianthusdads in our campaign.

These hashtags build brand awareness among potential customers who have yet to learn about your company or product line. Your brand voice is what sets you apart from everyone else, make sure all of your posts and hashtags are consistent across all platforms, so they look like they're part of the same campaign.

Leveraging Influencer Marketing
Influencers can be celebrities, social media stars, or just regular people with an active presence on social media. They typically share their opinions about different brands or products to help attract more viewers to their brand. 

Influencer marketing works by promoting a product or service through an influencer’s post or video on social media sites, such as Facebook or Instagram, or YouTube. Through influencers, you can target people who have similar interests as those of the influencers, and by extension your brand.

There are many tools to help you find influencers in your industry. Grin uses analytics data from Twitter and Facebook to help you discover influencers who would be interested in working with you based on their interests and preferences.

You should expect to pay anywhere between $40 to $3,000 per post by an influencer, depending on the influencer. Some brands will pay higher fees for more established influencers with higher follower counts, while others prefer emerging bloggers who have smaller followings but are just starting in their careers as social media professionals.

Either way, there are a plethora of influencer marketing strategies available to you for a relatively low cost. One emerging trend is virtual influencer marketing, which uses generative AI to create fake influencers that can show off your products and services on social media.

Virtual influencers offer you unprecedented control over your brand’s content. Not only do they promote your wares, but they allow you to retain full control over content creation that can be exacted according to your brand’s vision. 

You no longer need to spend the time, money, and resources casting and shooting influencer campaigns. Now you can generate them from your office using AI technology. While the technology is still nascent, it will soon become another tool available to your brands.

What’s The Best Social Media Marketing Strategy?
While no one strategy is proven to be more effective than the other, we believe a well-planned blend of strategies is the best option. We recommend you set up beautiful social media accounts with shoppable feeds, and links to your website and reach out to some influencers for increased exposure and bonus content. 

For more tricks and tips on how to grow your Shopify store, follow the Vector Blog here, and keep up to date with the best Shopify practices.